The sweets business is really about making people happy, which is why British ice cream company Magnum has selected AskMen’s most desirable woman of 2008, Eva Mendes, as their official Pleasure Ambassador.

This means Eva will host Magnum’s annual Pleasure Summit in Europe next month. She seems happy to represent Magnum’s chilly goodness:
I’m really happy to be Magnum’s Pleasure Ambassador because I am a huge chocolate fan. And I’m also a big pleasure seeker and believe in guiltless pleasure. If you’re going to do it then just enjoy every second of it, life’s too short! Magnum knows how to pick ’em. Last year they picked Desperate Housewives star Eva Longoria for an ad campaign – and ended up boosting sales 10%.