Britney SpearsBritney Spears netted half a million dollars from product placements in her new music video, according to a US report.

A celebrity news blog claims companies paid the pop princess a combined total of $500,000 to feature their items in the Hold It Against Me vid.

The four and a half minute video, which premiered last week, shows Britney appearing on a Sony television screen and putting on an eyeshadow made by cosmetic firm Make Up For Ever.

It also shows the singer sitting in front of a computer, browsing the Plenty Of Fish dating website, and spraying herself with a bottle of perfume.

A close-up of the bottle reveals that it is her own Radiance fragrance, which was released last year.

PlentyOfFish.com reportedly shelled out $200,000 for the lucrative promo spot and it is not the first time it has appeared in a music video.

The dating website also shows up in the video for Telephone – Lady Gaga’s hit single featuring Beyonce Knowles.

Gaga’s music vid was also littered with other products including Wonder Bread, Miracle Whip, Diet Coke cans, a Polaroid camera and a Virgin mobile phone.